Thursday, November 10, 2005

Chain Reaction


There's something primal about the feeling. You see something fragile and complicated, and you want it to break or fail. Its like rubbernecking on the highway at the scene of a wreck. Or staring at a mole on someone's face.

I think that desire is two pronged like a snake's tongue. First, simply beholding something complicated working gives you the same nervous energy that drives people to theaters to watch horror movies. You know, or you think you know, that disaster is imminent. It's exciting, like waiting for Teen Extra #3 to get surprised and stabbed in a totally expected manner. If you've ever seen a cake making competition, you've felt the same thing when they transfer it to the judging table.

Second, there's an aspect of anticipating someone who has infinitely more patience (and probably more skill/dedication) than us be taken down a notch. They've put a lot on the line for a few seconds of glory, and we subconsciously want them to fail. It makes us feel good about ourselves.

What the HECK am I talking about? Chain Reactions.

People usually get their first joy with planned demolition in the form of Mousetrap. Roll something, move something, yada yada yada regular board game until...that magic moment. The RELEASE OF THE TRAP! Never before has someone been so happy to be caught. High fives all around! (watch the video in that last link)

The second wondrous encounter is with ye olde dominoes. Domino Rally was pretty popular back in the day, but its like an appetizer to the main course. 3, 992, 397 little fellas came together to form a perfect symphony. Wouldn't you hate to be THAT guy who accidentally knocked it over? I'm sure they'd get blackballed from the Domino Topplers Club.

But I bring to you the dessert....the climax of chain reactions. First, a 30 minute movie (clip is shorter) of a fantastical nature named "The Way Things Go". From a trash bag to a scooting ladder to a metallic tetherball, the kinetic energy just flows on down the line. Pretty darn amazing if you ask me.

And the marketing driven (pun intended) Honda commercial entitled "Cog" (smaller, crisper version). All parts from 2 hand-built prototypes (except the floor, walls, and final car). 606 takes in one week. 6 million dollar campaign. All supercool, and not a frame computer altered. You may ask yourself: "Self, how dem tires roll up hill like that?" Well country boy, there is a weight in each tire and when the tire is knocked, the weight is displaced and in an attempt to rebalance itself, the tire rolls up the slope. Its like magic (not Magic)!

This monumentous setup reminds me of the time I spent as a kid watching my dad build model ships. I always admired the patience and planning and tenderness it required. Good qualities missing of late in this caaaraaazy world.

1 comment:

Edelman said...

you have far too many links in your posts. reading your blog is literally my entire lunch break +.

please dumb it down for the more computer illiterate, like myself.